Develop your podcast strategy
We can work with you to develop a clear podcasting strategy to ensure you get the best results for your time, effort and budget.
We add value to your communications investment from the word go:
Reviewing your broader communication campaign and target audience
Specifying what you want to achieve from your podcast
Reviewing how podcasting fits with you other communications activities
Drilling down to the core proposition and the most effective messaging
Auditing existing resources you have to support the podcast creation
We're currently working remotely with clients and our process includes remote recording in high-quality audio.
Storyboarding and flow-charting
Outlining and scripting
Chapertising the content
Choosing voice-over artists or coaching your own presenters
Developing a sonic brand
Choosing voice over artist
Selecting music and sound effects
Optimising call to action for audio
Design your podcast content
Outlining and scripting
We map out how your message breaks into suitable 'chunks' or chapters that are then created in a logical sequence that retains audience interest.
We advise on the optimal number of topics per 'episode' to avoid 'turn-off' and we advise if a topic is unsuited to being spread over multiple episodes.
We can translate your brand guidelines into a sonic brand identity and incorporate that into the podcast. We'll advise on how best to integrate your call to action to get maximum response.
Voice-over, music and sound effects
We'll help you choose a voice over artist - or we can coach your in-house presenter. We'll also help you select music and sound effects and overall audio treatment that will make the final result engaging and compelling.
Engage your audience
As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business, brand, or a personal hobby. You have to give your listeners a reason to follow your show and this means creating a podcast that is actionable. This type of content explains how your listeners can do something, not just what they should do or why, it gives them practical directions that can be applied in real life to satisfy a need.
Many companies are beginning to use podcasting as a valuable marketing avenue to drive engagement, build brand authority, and boost sales.
Most of us listen to podcasts on the go. Time is valuable and your carefully crafted podcast must catch the attention within the first few minutes.
A catchy intro is a great way to start your podcast, this can be produced in a number of ways and at Weald Productions we offer advice as part of our planning process. Above all, don't beat about the bush, be direct and to the point to keep your listener engaged and curious about what the episode is going to cover.